Om Sweet Om Website Redesign
Om Sweet Om is a wellness studio offering yoga, reflexology, and sustainability-centered workshops. The studio’s founder was managing her website and operations manually, creating flyers by hand, accepting payments via Venmo/PayPal, and responding to class inquiries over email. She needed a more user-friendly, low-maintenance website to grow her offerings while keeping the business aligned with her lifestyle and values.
Project Goals
- Redesign the website with a clean, cohesive visual identity
- Streamline event registration and class capacity management
- Automate reminder emails and enable online payments
- Support a low-tech, mobile-friendly setup
- Reduce time spent on admin and increase conversions from email inquiries
My Approach
1. Discovery
- Conducted a competitive analysis of similar wellness brands and coaching platforms
- Analyzed the current Wix site for inconsistencies in layout, typography, and accessibility
- Identified pain points in the owner's manual workflows
2. Brand Strategy & Design Foundations
- Guided the owner through a brand questionnaire to clarify her mission, values, and audience
- Used insights to inform font and color choices aligned with her purpose and aesthetic
- Created wireframes with a simplified layout that reduced clutter and emphasized call-to-actions
3. Design & Development
- Explored calming, readable typefaces and an earthy color palette to reflect her grounded brand
- Built a responsive, accessible website in Wix with integrated:
- Online workshop registration
- Automated capacity limits and reminder emails
- Checkout for seamless online payments
- Online workshop registration
- Developed a style guide so the owner could confidently update the site herself
Impact
The studio owner no longer spends hours managing class logistics by hand. The site gives her a professional digital home that’s easy to maintain and grow from. It also opens new opportunities for reaching audiences beyond Ashland while preserving her preference for simple, grounded tech solutions.
